"Is this legal?"
The honest answer, not a one-word yes.
It's the question every smart contractor asks. It deserves a real answer.
The short version: what gets contractors sued isn't identifying a website visitor. It's reaching people who never opted in, and tracking visitors who never agreed. Consent Resolve is built the other way around.
What actually hits contractors.
TCPA / DNC — the outreach trap
Calling or texting someone who never opted in is $500–$1,500 in statutory damages per message, with a private right of action. Professional plaintiffs build cases out of it. This is why Consent Resolve never hands you a number to cold-call — your outreach runs through channels the consent covers.
47 U.S.C. §227 (Cornell LII)CIPA / wiretap — the web-tracking trap
California's wiretap statute is now aimed at non-consented website tracking at $5,000 per violation, and a demand-letter industry has grown around it. The tools that fire before anyone agrees are the targets. Consent Resolve fires only after the yes.
CA Penal Code §637.2State privacy — led by Texas
Texas settled with Meta for $1.4B and Google for $1.375B over data collected without consent, and filed the first-ever suit under a comprehensive state privacy law (Allstate/Arity, Jan 2025). The state patchwork is real and enforced.
Texas Attorney GeneralArchitected against each risk.
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Consent-gated script
Nothing fires before consent. No identification, no tracking, until the homeowner says yes on your banner.
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Signed, timestamped records
Every consent decision is logged with a signed audit ID, IP, and user agent — kept for seven years.
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Audit retrieval on demand
Export the complete consent trail any time. One regulator request or demand letter, one receipt.
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No cold-callable numbers
The deliverable is a consented email, enriched with name and location where available. We never hand you a number to cold-call.
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Customer-owned outreach
Recovered contacts re-engage through your email, SMS, retargeting, and CRM — only through channels the consent covers.
What we ask of you
Two things keep it clean: send outreach only from your own consented channels, and honor opt-outs. We suppress opt-outs automatically and keep your privacy policy current through our Termageddon partnership — the outreach is yours to run.
Built to the strictest privacy standard in the world (GDPR) — so the U.S. state patchwork is covered by design.
Website visitor identification is legal when it happens only after consent. What exposes contractors is calling or texting people who never opted in (TCPA) and tracking visitors who never agreed (CIPA and state privacy laws like the Texas TDPSA). Consent Resolve identifies a homeowner only after an affirmative yes, logs a signed consent record, and never provides a number to cold-call — recovered contacts re-engage through the contractor's own consented channels.
The legality questions, answered straight.
Your next job is already shopping your site.
Go get it. Flat $7 per lead — yours alone, never resold. Feed your funnel, book the jobs, and see what consented leads are worth. Consent-first from the first click. Cancel anytime.
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