More booked jobs from the LSA budget you already spend.
LSA is great at one thing — calls from people ready to dial. But the homeowners who clicked your ad, looked at your site, and didn't call are still paid for. Consent Resolve recovers them — with consent — and feeds them back into your funnel.
The ~98% figure is sourced — WordStream, via /stats/.
Don't replace LSA. Finish the job it starts.
LSA gets the homeowner to your site or on the phone. Consent Resolve handles the ones who visited but didn't call — they flow into your retargeting, your email sequences, your CRM, and return on their own time as inbound calls. You keep LSA running and you keep every LSA call. The recovered visitors are pure additive upside.
The honest part first.
Keep running Google LSA. We're not asking you to switch — we're showing where the leak is.
- Calls from people ready to talk — ~44% book rate.
- Google Verified badge places you at the top of search.
- The channel that doesn't share leads — every LSA call is yours.
Where the spend evaporates.
~$53 average blended cost per lead (range $39–$162 by trade).
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98 of 100 visitors LSA sends to your site never call you.
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In 2025 Google killed credits for 'wrong-job-type' and 'out-of-area' leads.
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Blended cost runs around $53 per lead, with trade ranges from $39 to $162.
Same ad budget. More booked jobs.
Google LSA alone (today)
LSA already books some of the contacts it generates. The visitors who clicked, looked, and didn't call are already paid for.
Google LSA + Consent Resolve
Add Consent Resolve as a recovery layer: the bounced visitors who consent become recovered records at $7 each, and a share of those book a job — set your own assumptions. LSA's book rate stays the same — you just get incremental inbound calls on top.
The math, plainly
Recovered visitors are incremental on the same budget — at $7 each, it takes only a handful of booked jobs to cover the recovery cost. We don't publish recovery or close rates; set your own assumptions and see /stats/ for sourced industry data.
Typical shared-lead cost per lead, by trade
Sources · /stats/- General Contractors $40–$150
- Handymen $10–$40
- Tree Removal $15–$65
- HVAC & AC $20–$90
- Plumbers $15–$70
- Locksmiths $10–$35
- Electricians $15–$75
- Roofers $30–$150
- Painters $15–$60
- Deck & Fence $25–$80
- Garage Door $15–$45
- Appliance Repair $10–$35
- House Cleaning $8–$25
- Pest Control $25–$60
- Power Washing $15–$50
- Lawn Care $10–$50
- Mobile Car Service $12–$40
- Consent Resolve $7 flat
Ranges are what shared-lead marketplaces charge per lead — the figure belongs to the trade, not the platform, and rises with job value, metro, and how many pros the lead is split among. Cost-per-booked-job depends on your close rate and ticket size; recovered visitors are incremental on top, never a replacement for these. Sourced on /stats/.
Your channel — same budget, two outcomes.
| Google LSA alone | Google LSA + Consent Resolve | |
|---|---|---|
| Calls LSA generates | Same as today | Unchanged — LSA stays |
| Visitors who clicked, didn't call | Bounce — 98 of 100 | A share recovered, with consent |
| Cost of recovery layer | — | $7 flat per recovered lead |
| Where recovered visitors go | — | Your retargeting, email/SMS, CRM |
| Result | LSA's book rate | LSA bookings + incremental inbound calls |
| Blended cost per booked job | LSA-only baseline | Lower (more jobs on same ad budget) |
| Compliance | Your responsibility | Consent-first, audit receipt on every lead |
Outcomes are illustrative — recovered visitors are incremental on the same ad budget. We don't publish recovery or close rates; set your own assumptions. The only fixed numbers are the sourced competitor cost-per-lead and the flat $7 per recovered lead. Sourced industry data lives on /stats/.
Google Local Service Ads (LSA) deliver calls at a blended ~$53 per lead with a ~44% book rate — the channel that doesn't share leads. But about 98% of the visitors LSA sends to a contractor's website never call. Consent Resolve recovers those bounced visitors with consent at flat $7 per recovered lead, feeding them into the contractor's retargeting and CRM. LSA stays unchanged; recovered visitors are pure incremental upside.
Keep LSA. Recover the rest.
Add the recovery layer that turns the 98% you're losing into incremental inbound calls. Flat $7 per recovered lead.
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