Visitors Never Convert
Live dashboard
The Data Behind
The Data Behind
the Story.
Every claim, every stat, every problem we solve — backed by research. This dashboard shows why visitor identification matters and how we solve it differently. Last updated: June 2026.
$25–$100+
Paid per shared lead
4–5 pros
Get the same lead
Recovery With Follow-Up
The problem
You're Watching Revenue Walk Away
Most visitors never identify themselves. They browse, compare, and leave — often to hire a competitor.
Stay Anonymous
Visitors who browse without converting or identifying themselves.
Average Browse Time
You have less than 90 seconds to capture their attention.
The real cost
98% of your traffic disappears without a trace. No email, no phone number, no way to follow up. You spent money driving them to your site, and they leave to buy from someone who can reach them.
The lead trap
You're Already Paying for Leads You Don't Even Own
The lead sellers charge you premium prices for leads they hand to four other contractors at the same time — then charge you whether the customer answers or not. Here's the real math.
Avg. LSA cost per lead
Home-services blended, across 888 contractors & 126,650 leads.
$25–$75
Thumbtack cost per lead
Typical range for most home-service trades.
$15–$100+
Angi cost per lead
Plus a $300–$500 annual membership fee, charged whether the customer answers or not.
4–5 pros
Share every Thumbtack lead
The same project is quoted by everyone it's sent to.
FTC settlement vs Angi's HomeAdvisor
For deceptive claims about lead quality and source.
Hire the first to respond
Not the cheapest or highest-rated — the fastest.
Better odds inside 5 minutes
Vs. contacting a lead after 30 minutes.
Best-case LSA book rate
And that's the channel that doesn't share leads.
LSA cost-per-lead by trade
HomeServiceDirect - HVAC $45–$85
- Plumbing $35–$65
- Electrical $35–$70
- Roofing $50–$95
The lead trap
You pay $25–$100+ for a lead that four other contractors are also calling. Angi charges you whether the homeowner picks up or not — and the FTC ordered HomeAdvisor to pay up to $7.2 million to settle charges of misleading pros about lead quality. Meanwhile, the visitors on your own website — the ones you already paid to get there — leave with no name at all. Those leads would be exclusive. And they'd be yours.
The opportunity
The Data Shows Recovery Works
When you can identify and follow up with visitors, conversion rates climb dramatically. Here's the proof.
Conversion Lift
From personalized outreach and product recommendations.
Cart Recovery
Average recovery rate with email follow-up campaigns.
Email Open Rate
Engagement on abandoned cart recovery emails.
10–15×
List Growth
More subscribers from automated capture vs forms alone.
6–10×
ROI
Return on visitor identification and smart data strategies.
Organic Growth
Monthly email list growth from traditional opt-in forms.
The math is clear
When you identify and follow up with anonymous visitors, you recover 20–26% of otherwise-lost sales. That's not theory — it's proven across industries.
Privacy enforcement
Privacy Enforcement Is Real
This isn't theoretical. The laws that hit contractors are about how you reach people and how your website tracks them — and the checks being written are getting bigger.
$500–$1,500
TCPA — per call or text
Statutory damages for a marketing call or text to someone who never opted in. Private right of action — they can sue, per message.
$5,000
CIPA — per violation
California's wiretap statute, now used against non-consented website tracking. Plaintiffs' firms mass-file against ordinary business sites.
Meta — Texas settlement
The largest privacy settlement a single state has ever obtained, over biometric data captured without consent.
Google — Texas settlement
Over location, search, and biometric tracking of Texans without consent.
1st
TDPSA enforcement suit
Texas v. Allstate/Arity — the first suit ever filed to enforce a comprehensive state data-privacy law, over driving data collected and sold without consent.
GDPR max fine
The strictest privacy standard in the world (or 4% of global revenue) — and the one we engineered to, so the U.S. state patchwork is covered by design.
The pattern is clear
The lawsuits and settlements aren't about privacy buzzwords. They're about reaching people who never opted in and tracking visitors who never agreed. Consent Resolve is built the other way — identification only after a consented yes, an audit receipt on every record, and never a number handed to you to cold-call.
How Consent Resolve fixes both
We solve both problems.
Consent Resolve lets you identify and recover anonymous visitors — safely, legally, and affordably. You get the results without the risk.
- Consent-first
- Automated outreach
- Pay-per-result
- Exclusive — never shared
Citations
Complete data sources.
Every stat on this page links back to the original research. The full list, grouped by category.
Conversion & funnel research
Speed-to-lead research
Lead generation & platform economics
- SearchLight Digital — LSA Benchmark, Feb 2026 (888 contractors, 126,650 leads). $53 avg CPL, 43.9% book rate.
- 99 Calls — LSA Cost-Per-Lead by industry (live Google Ads API data).
- HomeServiceDirect — lead channels by cost — Thumbtack cost-per-lead and shared-lead economics (4–5 pros, $25–$100+), 2026.
- HouseCall Pro — Angi / HomeAdvisor lead cost, membership fees, and shared-lead model, 2026.
- Vendasta — Speed-to-lead: 78% of customers buy from the first responder (Lead Connect survey).
- ServiceMag — Thumbtack for Contractors review, 2026.
- NZ Leads — Thumbtack cost-per-booked-job breakdown, 2026.
- Auto-Respond — Thumbtack CPL by trade — Per-trade Thumbtack cost-per-lead ranges, 2026 (cleaning $5–$25, handyman $10–$40, plumbing $15–$70, HVAC $20–$80, roofing $30–$150+, etc.).
- HomeServiceDirect — LSA cost-per-lead by trade, 2026.
- FTC — HomeAdvisor / Angi Leads consent order, 2023. Up to $7.2M; $3M+ refunded.
Local search, reviews & reputation
- BrightLocal — Local Consumer Review Survey — 91% more likely to use a business with positive reviews; 88% favor businesses that reply to reviews; 49% trust reviews as much as personal recommendations.
- BrightLocal — Local SEO Statistics — 4 in 5 people use search to find a local business; a complete Google Business Profile makes customers 2.7× more likely to consider a business reputable; Local Pack ranking factors (primary category, proximity, keywords).
Privacy enforcement & compliance documentation
- 47 U.S.C. §227 — TCPA (Cornell LII) — Telephone Consumer Protection Act — $500–$1,500 statutory damages per call/text, private right of action.
- CA Penal Code §637.2 — CIPA — California Invasion of Privacy Act — $5,000 per violation, applied to non-consented website tracking.
- Texas AG — Meta $1.4B settlement — Largest privacy settlement obtained by a single state, biometric data captured without consent.
- Texas AG — Google $1.375B settlement — Location, search, and biometric tracking without consent.
- Texas AG — Allstate/Arity TDPSA suit — First-ever enforcement suit under a comprehensive state data-privacy law (Jan 2025).
- CA Civil Code §1798.155 — CCPA
- California Privacy Protection Agency (CPPA) — The state agency that enforces the CCPA/CPRA and issues privacy regulations.
- FCC — Stop Unwanted Robocalls & Texts — Federal Communications Commission consumer guidance on robocall/robotext consent rules.
- GDPR Info — Fines
Methodology & transparency
All statistics presented are sourced from published research, regulatory documentation, or verified industry benchmarks. Performance metrics (conversion rates, cost-per-lead, book rates, ROI) represent typical results documented in industry research; individual results vary based on implementation, industry, traffic quality, and follow-up strategy. Lead-platform cost figures vary by trade, market, and season, and are stated as published ranges. Regulatory penalties are stated at the statutory maximum and vary by jurisdiction, violation severity, and compliance history. Last updated: June 2026.
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Per lead — flat
$7
Exclusive — never resold
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