Aaron Phillips
Chief Marketing Officer & Co-Founder · Consent Resolve
Coldspring, TX · “Positioning. Calling out the BS.”
Aaron Phillips is the CMO and a co-founder of Consent Resolve, with 20+ years marketing web hosting, security, and SaaS. He spent eight years in cPanel executive leadership (including Chief Business Officer and VP of Operations), handled business development at WHMCS, sat on the i2Coalition board, and served as CMO of anti-malware platform Monarx. He also runs Hey Aaron! Marketing, a consultancy serving plumbers, roofers, and other home-service contractors in East Texas — which is why Consent Resolve speaks contractor, not ad-tech.
- •8 years cPanel executive leadership (CBO, VP Ops)
- •CMO, Monarx (anti-malware)
- •Business development at WHMCS
- •i2Coalition board
- •Runs Hey Aaron! Marketing for East Texas contractors
Marketing, positioning, lead-gen strategy, and translating tech into contractor English.
Posts by Aaron Phillips
Answer Leads Faster Instead of Buying More
When the calendar's thin, the reflex is to buy more leads. But if you're answering the ones you have slowly, more volume just means more jobs lost to a faster shop. Speed beats volume — and it's cheaper.
Bad Data Is Quietly Killing Your Contractor CRM
Your CRM isn't underperforming because it's the wrong tool. It's clogged with duplicates, typos, and dead emails. Here's why data quality decides whether follow-up ever lands.
Why Exclusive Leads Matter Most on Big-Ticket Jobs
A shared lead hurts on any job, but on a roof replacement or a full HVAC system it's a different order of pain. Here's why exclusivity matters most when the ticket is big.
Seeing Your Visitors Is Half the Job — Speed Wins the Rest
Turning on visitor identification tells you who's shopping — but that's only half the job. The contractor who follows up first books the work. Here's how to win the clock.
The Real Value of a House Cleaning Lead: One $7 Contact, Years of Route Revenue
Most cleaning pros price a lead like it's worth one clean. But a recovered $7 contact that turns into a recurring client is worth years of revenue. Here's the math.
How Many Leads Do You Actually Need to Hit Your Revenue Goal?
Most contractors guess at their lead budget. There's a better way: start from the revenue goal and work backward through job value, book rate, and cost per lead to the exact number.
How Roofers Capture the Quote-Shoppers Who Never Fill Out a Form
Roofing is a high-ticket, high-comparison trade — homeowners price five contractors before they pick one, and most leave your site anonymous. Here's how roofers keep the quote-shoppers a form was never going to catch.
How Roofers Turn Repeat Website Visitors Into Booked Jobs
A roof is a five-figure decision, so homeowners come back to your site two or three times before they choose. Here's the roofer's playbook for catching the return visit and booking the job.
How to Measure Your Website's Lead Capture Rate
Most contractors track traffic. Almost none track the one number that actually predicts booked jobs: what share of visitors become real contacts. Here's how to measure it in ten minutes.
How to Calculate Your Website's Wasted Ad Spend (Step by Step)
Two numbers off your ad dashboard and one benchmark are all you need to put a hard dollar figure on the ad spend leaking off your website every month. Here's the exact math, step by step.
How to Nurture Home-Service Leads Who Aren't Ready to Buy
The homeowner who books your biggest job usually isn't ready the first time they find you. Here's the between-visits follow-up that keeps you the shop they remember when they finally are.
How to Set Up Consent-First Retargeting (Step by Step)
You don't need a marketing team to turn your site visits into a warm ad audience. Here's the actual step-by-step: install the script, put consent first, let the audience build, then point your existing ads at it.
How to Set Up Retargeting for Your Contractor Website
You know retargeting works. This is the part nobody explains: how to actually turn it on for a contractor website, step by step, without hiring an agency.
How to Set Up Return-Visit Alerts for Your Contracting Business
Knowing a past visitor came back only helps if the alert actually reaches you and turns into a fast reply. Here's the step-by-step setup that makes that happen — and what to skip.
Lead Scoring for Roofers: Which Storm Leads to Work First
A single hailstorm can send more roof leads in a weekend than you'd normally see in a month. Here's how scoring tells the insurance-ready homeowner from the curious one so you knock the right doors first.
You Rank #1 on Google and Still Aren't Booking Jobs
You did the SEO work, you're on page one, the traffic is up — and the calendar looks the same. The gap isn't your ranking. It's what happens after the click.
The Free Lead You Recover Is Only Worth It If You Answer Fast
Recovering the 98% of visitors who leave anonymous is the cheap part. The part that decides whether those leads become jobs is how fast you follow up — and the window is smaller than most shops think.
Retargeting vs. Buying Shared Leads: The Real Cost
A shared lead costs $46 to $53 and gets sold to four or five shops at once. Retargeting a visitor who already chose your site costs a flat $7 and is yours alone. Here's the math laid side by side.
Referrals vs. Buying Leads: The Real Cost Over a Year
A referral arrives warm and costs almost nothing to attract. A bought lead arrives cold and gets sold to four other pros at the same time. Here's the honest year-long math on both — and why one compounds while the other just repeats.
The Cheapest Lead You Own Is the Visitor Who Came Back
Contractors spend real money buying shared leads while the warmest lead they'll get all week — a past visitor coming back — slips by for nothing. Here's the cost comparison nobody runs.
Seeing Website Visitors in Real Time — and Acting the Same Day
There's traffic on your site this minute — people pricing jobs, reading reviews, weighing a call. A report you read next Tuesday can't help you reach any of them. A real-time view can.
Your Slow Season Is a Capture Problem, Not a Demand Problem
Every slow season feels like demand dried up. Look closer and it's usually a capture problem — the visitors still came, you just had no way to keep them. Here's the diagnosis.
Slow-Season Marketing Budget: The Math on a $7 Lead vs. New Clicks
In a slow month the reflex is to slash the marketing budget. But run the cost-per-lead math three ways and cutting saves the least. Here's the calculation.
The High-Intent Visitors Leaving Your Site Anonymous Every Day
The anonymous visitor who read your pricing page and left isn't a tire-kicker — they're a homeowner actively pricing the job. Here's how to recognize the intent you're throwing away, and capture it without a bigger budget.
The Real Cost of Working Your Leads in the Wrong Order
Working leads in the order they arrived feels productive. But when the fastest responder wins 78% of jobs, the order you work matters in dollars — here's the math on what a flat list quietly costs you.
Turn Online Reviews Into a Referral Engine That Works While You Sleep
A private referral reaches one neighbor. A public review is a referral that reaches every stranger searching for your trade. Here's how to turn your reviews into a referral engine that keeps recommending you long after the job is done.
Popups, Chat, Retargeting, or Formless Capture: What Keeps the 98%?
Exit-intent popups, chat widgets, retargeting ads, formless capture — there are a handful of ways to reach the visitors who leave without converting. Here's an honest head-to-head on which ones actually give you a lead you can follow up with.
What a Lost HVAC Lead Actually Costs You — Run the Real Math
A homeowner pricing a furnace replacement who leaves your site anonymous isn't a small miss — the job behind them can be worth thousands. Here's how to actually price a lost HVAC lead, and why $7 recovery is such lopsided math.
What Your Anonymous Website Traffic Is Actually Costing You
You already spent money to bring homeowners to your site. When 98% of them leave without a name, that spend doesn't disappear — it just stops working. Here's the real cost of anonymous traffic, and the math on getting it back.
Why Homeowners Abandon Your Contact Form (Field by Field)
A homeowner ready to book opens your contact form, looks at the fields, and closes the tab. Here's a field-by-field autopsy of why they leave — and how to catch them anyway.
Why More Ad Spend Won't Fix Your Lead Problem
When leads dry up, the reflex is to buy more traffic. But if 98% of your visitors already leave without converting, more spend just pours water into a leaky bucket faster. Here's the contrarian fix.
Why Gut-Feel Lead Triage Quietly Fails Contractors
Most contractors triage leads by feel — whoever seems keenest, whoever called last, whoever's name they remember. Here's why that instinct misfires, and what actually predicts which homeowner books.
Why Shared Leads Are Tire-Kickers by Design
You already know a tire-kicker can eat an afternoon. What stings more is when it's a lead you paid $50 for — sold to four other contractors at the same time. Here's why shared leads waste time by design.
Why 98% of Website Visitors Leave Without Converting
Roughly 98% of the homeowners who visit your site leave without ever calling or filling out a form — and it's usually not because your website is bad. Here's what's actually going on in their heads and what changes it.
Blind Shared Leads vs. Website Leads That Arrive With Context
A shared-marketplace lead lands as a name and a phone number, sold to four other pros, with no idea what the homeowner actually wants. A consented lead off your own site arrives with the pages they read attached. That context is the whole difference.
An Email Alert Is Not Lead Delivery — Here's the Difference
A 'you have a new lead' email tells you a lead exists — then makes you do everything else by hand. Real delivery lands the lead structured in your CRM. Here's why the difference decides whether it gets worked.
Consent Banner vs. Contact Form: Which Captures More Leads?
A contact form waits for the rare visitor willing to type out their details. A consent banner asks a much simpler question of everyone. Here's how the two capture leads differently — and why the smart move is running both.
The Quietest Competitor You Have Is Your Own 'Contact Us' Form
It sits there looking helpful, but your contact form only works for the few visitors ready to type their details. For everyone else, it's a door that quietly closes.
Cost Per Lead vs. Cost Per Job: The Number That Actually Matters
A lead price looks like the cost. It isn't. The honest number is what you pay for a job that actually books — and a 'cheap' lead can be the most expensive one you buy.
Your CRM Is Only as Good as What You Put Into It
Every contractor wants a better CRM. But a CRM doesn't book jobs — it just holds whatever you put into it. The real lever is the quality and speed of what goes in.
Get More Leads Without Spending Another Dollar on Ads
The cheapest leads you'll ever get are the ones already visiting your site. Most of them leave without a word — here's how to recover them on the budget you already spend.
House Cleaners, Meet Your Hidden Halloween Pipeline
Hosting a Halloween party means a clean house before and a wrecked one after — and hosts quietly price both on your site. Here's the hidden pipeline most house cleaners never see.
Get More Reviews Without Begging for Them
Reviews win you the next job, but begging for them one text at a time wears everybody out. The fix is timing and a repeatable ask — not more pestering.
How Contractors Rank in the Google Map Pack (the Three-Result Box)
The map pack — those top three local results with the little map — decides most contractor searches before anyone scrolls. Here's what actually gets you in the box, and what to do with the calls it sends.
How to Respond to Customer Reviews — Including the Bad One
Collecting reviews is half the game — how you reply to them is the other half. Your responses are read by the next homeowner deciding whether to call, so here's how to handle praise and the occasional one-star so both work in your favor.
How to Turn a Visitor's Browse History Into Follow-Up Templates
Reading a homeowner's page trail is only useful if it changes what you send. Here's a practical, repeatable way to turn those pages into a handful of job-type templates so relevant follow-up happens by default, not by inspiration.
Lawn Care Pros, Meet Your Hidden Memorial-Day Summer-Kickoff Pipeline
At the Memorial Day summer kickoff, homeowners commit to a full-season lawn plan — and most leave your site without a word. Here's the recurring-revenue pipeline hiding in your traffic.
Lawn Care Pros, Meet Your Hidden First-Day-of-Spring Pipeline
The first warm weekend of spring sends a wave of homeowners to your lawn care site looking for a first-mow quote — and most of them vanish without a trace. Here's how to keep them.
Local SEO for Busy Pros: The 20% That Actually Moves the Needle
You don't have time for a 200-point SEO checklist. Here's the short list of local SEO moves that actually get busy contractors found — and what to do with the traffic.
Local Services Ads vs. Google Search Ads: Which Is Cheaper Per Lead?
Local Services Ads bill you per lead; Search Ads bill you per click. The two produce very different real costs for contractors. Here's how they compare — and the option that beats both on the traffic you already buy.
More Traffic Is the Wrong Goal
Everyone wants more traffic. But if 98% of the people who already visit leave without a word, more clicks just means a bigger leak. The real lever is capture.
Most Contractor Leads Show Up After Hours — And You're Not There
The homeowner researching a new furnace at 9 p.m. isn't going to call your closed shop. They'll browse, compare, and reach out to whoever answers — which won't be you if your follow-up sleeps when you do.
You're Paying for Traffic and Throwing Most of It Away
You spend to get people to your website, then most of them leave without a trace. The cheapest growth you can buy isn't more clicks — it's keeping the ones you already paid for.
The One-Page Website Audit for Busy Contractors
You don't need an agency to find what's leaking jobs on your website. Six quick checks, in plain English, that you can run over a cup of coffee.
Plumbers, Meet Your Hidden New-Year Planning & Resolutions Pipeline
Every January, 'finally fix up the house' lands on the resolution list — and homeowners start researching bathroom remodels, repipes, and water heaters on your site. Most leave anonymous. Here's how to catch them.
Retargeting for Contractors Without the Jargon
Retargeting gets dressed up in ad-tech jargon, but the idea is dead simple: show your ad again to the people who already looked at your site. Here's how it works for a contractor.
Why Roofing Leads on Google Cost $50–$95 (and the Cheaper Path)
Roofing is one of the most expensive leads on Google, running $50–$95 apiece. Here's what drives that price sky-high for roofers — and why the cheapest roofing lead is one you already paid to attract.
The Roofing Website Audit Checklist Every Roofer Should Run
Roofing has its own shopping pattern — storm-driven, insurance-tangled, trust-heavy. A generic audit misses what actually loses you jobs. Here's the roofing-specific checklist, plus the leak most roofing sites never plug.
Shared vs. Exclusive Leads: The Math Every Contractor Should Run
A shared lead isn't yours — it's sold to four or five contractors at once, at premium prices. Here's the math, the legal risk, and why exclusive usually wins.
The 98% Problem: Most Visitors Leave and You Never Knew
For every visitor who fills out your form, dozens come and go without a trace. This is the quiet leak in almost every contractor's website — and most owners never see it happen.
The General Contractors Rush Is Coming — Stop Letting Ready Buyers Leave Anonymous
Before the Q4 remodel rush, homeowners quietly price kitchens, additions, and basements on your site for weeks. Here's how to catch the ready buyers instead of watching them leave anonymous.
The Handyman Rush Is Coming — Stop Letting Ready Buyers Leave Anonymous
The long Presidents' Day weekend is when homeowners finally write the punch list — and start pricing it on your site. Most leave anonymous. Here's how to stop the leak before spring.
The Painting Rush Is Coming — Stop Letting Ready Buyers Leave Anonymous
As spring turns to summer, the exterior-paint rush loads up — and ready buyers price your work and leave anonymous. Here's how to stop letting them slip away.
The Real Cost of Leads That Never Reach Your CRM
A recovered lead that sits in an export file isn't a lead — it's a sunk cost. Here's the plain dollar math on what the hand-off gap costs, and why a delivered $7 lead is the cheapest fix in your funnel.
Your Website Is a Storefront With the Lights Off
Customers walk into your website every day, and you can't see one of them. It's a storefront with the lights off — and most visitors leave in under 90 seconds without a word.
What a Missed Call Actually Costs a Contractor
Most contractors treat a missed call as a message they'll return later. Do the math on what one actually costs — job value times close rate times the odds the homeowner already booked someone else — and the number gets uncomfortable fast.
What a Roofer's Website Trail Reveals About a Lead
A homeowner on a roofer's site who reads the storm-damage and insurance-claim pages is a very different lead from one pricing a full architectural-shingle replacement. The trail tells you which — before you ever climb a ladder to look.
What Every Appliance Repair Pro Should Know About the Shoppers Who Visit and Vanish
The fridge dies the week the ham is supposed to go in it. Panicked homeowners hit your site, compare a few repair shops, and most vanish without a word. Here's how to catch them.
What Every HVAC Pro Should Know About the Shoppers Who Visit and Vanish
When tune-up season hits, homeowners arrive on your HVAC site, look around, and disappear. Here's what's going on in their heads — and how to catch them anyway.
What Every Tree Removal Pro Should Know About the Shoppers Who Visit and Vanish
Tree removal is a big, scary, expensive decision — so homeowners comparison-shop hard, then go quiet. Here's the psychology behind the visit-and-vanish, and how to be the pro who follows up.
What an Exclusive Lead Is Actually Worth
A shared lead and an exclusive lead aren't the same product at different prices — they're different products. Here's the real math on what each is worth.
When Shared Leads Actually Make Sense for Contractors (and When They Don't)
Most articles tell you shared leads are always a trap. That's too simple. Here's the honest decision framework — when a shared lead earns its price, and when an exclusive lead wins.
Why a Slow Website Quietly Loses Contractors Jobs
A slow site doesn't throw an error or send a complaint. The homeowner just backs out and taps the next result. Here's how to check your own load speed — and the bigger leak a fast site still can't fix on its own.
Why Appliance Repair Pros Lose Their Best Leads During Thanksgiving & Black Friday (And How to Keep Them)
The oven quits on Thanksgiving morning and the fridge gives out over Black Friday weekend. Homeowners are pricing repair-or-replace on your site right now — most of them anonymous. Here's how to keep them.
Why Garage Door Pros Lose Their Best Leads During the Big Game (And How to Keep Them)
Cold mornings break springs, openers quit, and a stuck door strands a car on game weekend. Homeowners price the fix on your site and leave anonymous. Here's how to keep them.
Why General Contractors Lose Their Best Leads During the Tax-Day Crunch (And How to Keep Them)
Tax-refund checks turn into remodel budgets every spring — and homeowners quietly price the project on your site before they ever call. Most leave anonymous. Here's how to keep them.
Why Homeowners Research a Remodel for Weeks Before Calling a GC
A homeowner planning a big remodel visits your site again and again over weeks — comparing, pricing, second-guessing — long before they call. Here's how the long buying cycle works, and how to be the GC they reach out to when it ends.
Why Google Ads Feel So Expensive (and What to Do Instead)
Google Ads feel expensive because you're paying full price for every click and only a sliver of them ever call. The fix isn't a bigger budget — it's catching the clicks you already bought.
Why Online Reviews Win Contractor Jobs Before You Ever Talk
Reviews feel like vanity numbers until you realize they're doing your selling while you sleep. Here's why a homeowner's decision to call you — or the shop across town — is usually made before you ever pick up the phone.
Why Roofers Lose Their Best Leads During Peak Hurricane Season (And How to Keep Them)
When a storm rolls through, homeowners flood your roofing site checking for damage and pricing repairs — and most leave without a word. Here's how to keep your best leads from washing away.
Your Busiest HVAC Season Is Also Your Biggest Lead Leak — Here's the Fix
The first cold week pushes your heating calls up and your website traffic with it. But the busiest season of the year is also when the most ready buyers leave your site anonymous. Here's the fix.
Your Busiest Pest Control Season Is Also Your Biggest Lead Leak — Here's the Fix
Peak summer floods your pest control site with high-intent visitors fighting ants, wasps, and mosquitoes — and most leave anonymous. Here's how to plug the leak in your busiest season.
Your Busiest Roofing Season Is Also Your Biggest Lead Leak — Here's the Fix
Spring storm season is your busiest stretch — and the time your site bleeds the most leads. Homeowners pour in to price storm repairs, and most leave anonymous. Here's how to plug the leak.