Lead Scoring
Not every visitor is worth the same ad spend. We rank them so your funnel hits the serious ones hardest — three pricing-page visits beats a one-second bounce every time.
Your funnel is treating every recovered visitor the same.
When every record gets the same retargeting bid and the same drip email, you waste budget on tire-kickers and under-spend on the serious buyer. A one-second bounce and a homeowner who read your whole pricing page three times are not the same lead — but a flat audience treats them like they are.
We rank them so your funnel doesn't have to.
We watch behavior.
Pages viewed, time spent, repeat visits.
We score each record.
Stronger buying signals push a lead up the list.
Your funnel works top-down.
Hottest scores get the heaviest retargeting and the warmest email push.
Spend your best ad budget on your best leads.
Right ones get more spend.
Hot buyers see your ads more often, while they're still hot.
Less wasted budget.
Tire-kickers don't burn your retargeting cap.
More inbound per dollar.
Funnel pressure goes where the money is.
What scoring looks at.
- Pricing-page visits
- Time spent on site
- Repeat visits
- Which services they viewed
- How recently they were active
- A clear hot-to-cold ranking
What pros ask about lead scoring.
Consent-first by default. Receipts for everything.
We don't just hand you a contact — we protect your shop. Identification fires only after a consented yes, every record carries a signed audit receipt, and we never hand you a number to cold-call. Your privacy policy stays current through our Termageddon partnership.
- TCPA · we never give you a number to cold-call
- CIPA · nothing tracks before the consented yes
- State privacy · built for the patchwork, incl. Texas TDPSA
- Audit receipt on every record
A receipt for every lead
Stack lead scoring with these.
More on lead scoring
Route Scored Leads Into Follow-Up That Runs Itself
A score that just sits on a lead is a number nobody acts on. The payoff comes when the score routes the work — hot to you, warm and cold to sequences that run without you. Here's how to wire it up.
The Real Cost of Working Your Leads in the Wrong Order
Working leads in the order they arrived feels productive. But when the fastest responder wins 78% of jobs, the order you work matters in dollars — here's the math on what a flat list quietly costs you.
Why Gut-Feel Lead Triage Quietly Fails Contractors
Most contractors triage leads by feel — whoever seems keenest, whoever called last, whoever's name they remember. Here's why that instinct misfires, and what actually predicts which homeowner books.
Lead Scoring ranks your identified visitors by how likely they are to buy, based on what they did on your site. Consent Resolve flags the people who viewed pricing, returned more than once, or spent real time on a service page — so your retargeting audiences and email sequences put the heaviest push on the hottest prospects instead of treating every record the same.
Your next job is already shopping your site.
Go get it. Flat $7 per lead — yours alone, never resold. Feed your funnel, book the jobs, and see what consented leads are worth. Consent-first from the first click. Cancel anytime.
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